LC-52SB55U : SB Series: Affordable New Full HD TV from Sharp?

Sharp expanded its large screen SB LCD HDTV Series with this new entry-level, but affordable television. Our new line-up is available in 52" (LC-52SB55U), 46" (LC-46SB54U), and 42" (LC-42SB45U) screen size with a 1920x1080 resolution panel, and provides a response time of 6ms.

Our 1080p TVs also feature Sharp’s Spectral Contrast Engine, built-in ATSC/QAM/NTSC tuners, and HDMI interface (four available on the 52", two available on the 46", and three on the 42").

The 52" LCD TV will cost 1485€, the 46" version 1100€, and the 42" 900€.



MAHWAH, N.J., August 5, 2008 - Sharp, a worldwide leader in flat-panel Liquid Crystal Display (LCD) Televisions, is expanding its large-screen SB series of LCD HDTVs, making the sought-after high-definition (HD) experience available to more consumers. The SB series (LC-52SB55U, LC-46SB54U and LC-42SB45U) provides consumers with affordably-priced Full HD, big-screen options, available in 52- 46-, and 42-inch screen size class units (diagonal 52 1/32”, 45 63/64 and 42 1/64” respectively), some of the most popular screen sizes today. All three feature Full HD 1080p (1920 x 1080 resolution), and are cased in a glossy piano-black bezel.

“As the demand for high-definition home entertainment continues to rise, we are creating a wide range of reasonably-priced HDTVs that incorporate Sharp’s esteemed picture quality and renowned features,” said Bruce Tripido, associate vice president, marketing, Entertainment Products Division, Sharp. “The large-screen SB series of LCD TVs opens up the high-definition viewing experience to a wider audience, providing an affordable, yet high-quality option for consumers.”

Helping more consumers create a true high-definition home theater, the large-screen 1080p SB models feature Sharp’s Spectral Contrast Engine for deep blacks and crisp images. All three models also feature an impressive pixel response time of 6ms (6.5ms on the LC-42SB45U), providing excellent picture quality on fast-moving action scenes, and wide viewing angles so the TV can be viewed from virtually any seat in the room.

Additionally, these sets come fully equipped with built-in ATSC/QAM/NTSC tuners and an array of inputs, including four HDMITM on the LC-52SB55U, two on the LC-46SB54U and three on the LC-42SB45U, as well as two HD component terminals on each. All models feature a dedicated PC input so the TV can also act as a PC monitor. An OPC Power Save function automatically adjusts luminance to room brightness and lighting conditions.

Pricing & Availability

* The LC-52SB55U is available now for a Manufacturer’s Suggested Retail Price (MSRP) of $2,299.99
* The LC-46SB54U is available now for an MSRP of $1,699.99
* The LC-42SB45U will be available in September for an MSRP of $1,399.99

For more information on Sharp’s full line of Liquid Crystal Televisions, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07495, or call 800-BE-SHARP. For online product information, visit Sharp’s Web site at sharpusa.com.

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Insight® Microwave Drawers®, Notevision® multimedia projectors and Plasmacluster® air purifiers. For more information visit Sharp Electronics Corporation at www.sharpusa.com

AQUOS is a registered trademark of Sharp Corporation

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